Rooted in
Snowmass Village
Born and raised in
Snowmass Village,
Britta has called this town home all of her life.
Growing up here, attending Little Red Schoolhouse, learning to ski on these slopes, finding connections within each nook of this community and now raising her two kids here, this Village has shaped who she has become.
From the start of her career as a reporter for the Snowmass Sun, on to co-creating the “Story of Snowmass,” our town’s history book, she has been a passionate advocate for celebrating Snowmass. Working hard to encourage a connected sense of community and protect this precious environment, our town and its surrounding wilderness are near and dear to her. Now as the Communications Director for the Farm Collaborative and Creative Director for Edible Aspen magazine as well as a local columnist, she continues to find inspiration. Britta is ready to take on a more active role, to help in shaping our community in an effort to give back for all the blessings for which she is so grateful. These have made our town an incredible place to live and have made her the civic- minded person she has grown into. Her informed opinions are influenced by her open minded approach and by having experienced and witnessed, and written about the evolution of our town throughout her life. With degrees in both Mass Communications and Cultural Anthropology, as well as a wealth of Snowmass work and life experiences to guide her, Britta hopes to be a voice for those who are not as often represented in this political sphere, one that can at times be a bit radical and other times a bit retro. Her journey has allowed for a depth of perspective in this part of our Valley that is hard to match. She believes in supporting locals first, maintaining connections with this vast and beautiful wilderness which has been the backdrop and setting for our lives here and which encourages us all to have a little more fun along our way.
In Britta’s words: “Snowmass Village is more than just my home, it’s my passion. I believe we are all in pursuit of a similar happiness and fulfillment. And these mountains and this town, along with the people who live here, are a constant motivation. I can relate to what it takes to live here, the struggles, the culture of fun and intellect, and the outdoorsy lifestyle. I plan to keep actively pursuing stewardship for our future, working to maintain an elevated experience for us all. It would be a great honor to serve and support Snowmass Village - perhaps one of the greatest honors of my life.”
Britta Gustafson: Now and again
Snowmass SNOWMASS | January 27, 2016
When asked where I’m from, I often wonder what sort of reaction my answer will solicit.
The answer is “Here, Snowmass Village, born and raised.” The follow-up question is frequently an up-toned “What was that like?” suggesting disbelief or perhaps pity for a perceived sheltered experience and maybe even just a hint of envy.
I squint, shrug and squeak, “Good?” nodding back as if to return the question.
What was it like? Well, I have no basis for comparison, so it was “good.” Maybe like growing up in a vintage ski poster from Zermatt or Chamonix. Yes, it was pleasant, beautiful and teeming with community values and a sense of togetherness. Or maybe that’s just how I want to remember it, as childhood memories can sometimes be part fantasy, especially for a dreamer like me.
At the time, everyone arriving here was getting a big piece of the pie. Developers and small-business startups alike were scoring, and so were those with all versions of American dreams. Even those arriving in an old green van with a dog, a cat and $50 in cash (the way my parents arrived in 1970) were able to settle in, hunker down and prosper. Imagine discovering this place: It must have felt like they had struck gold. The opportunities seemed endless… continue reading here
Britta Gustafson’s first column in the Snowmass Sun “Now and again” which became her bi-monthly column “Then Again” which she has been writing since 2015.
Let's exchange a piece of my mind for a little peace of mind; after all, if we always agree what will we talk about? Britta Gustafson appreciates an open mind; share yours and email her at brittag@ymail.com.
Co-Creator “The Story of Snowmass”
“Creating a future together requires respect for our past,” Gustafson said in The Aspen Daily News article on the 50th anniversary of Snowmass.
Writing the book on Snowmass | August 7, 2013
Jill Beathard, Snowmass Sun
Six years of effort are coming to fruition with the publication of “The Story of Snowmass,” the first book to exclusively cover the history of Snowmass Village.
The project, which has been in the works since 2007, overcame funding obstacles and the test of time thanks to the dedication of the individuals working on it. And with a final push over the past five months, the book has been printed just in time for a heritage celebration on Aug. 10.
It was lifelong resident Britta Gustafson’s idea to tell the story of Snowmass Village. Working at the Snowmass Sun as an editorial assistant, Gustafson would report on events happening in the community and had difficulty finding background information on some of them. She thought it would be nice to have a reference guide, but other residents she talked to about the idea encouraged her to publish a book. Continue reading here…
A siren’s call somehow echoed out on the winds, singing promises of paradise — Snowmass, the Shangri-La of the Rockies, it trilled. And like moths to a flame, entrepreneurs and intellectuals, musicians and artists, adventure seekers and nature lovers, visionaries and dreamers, rebels and nonconformists all began to migrate here from around the world. Escaping from their city lives, in search of a fresh start and running away from traditional towns and lifestyles, this eclectic cast of characters came to Snowmass in search of a dream.
People came, and they could not leave. Why would they? The spectacular beauty of the place sold itself, an ageless playground with endless potential in a pristine natural setting. Continue reading here...
Britta Gustafson: It’s the “Vision Thing” https://www.aspentimes.com/snowmass/gustafson-its-the-vision-thing/
“Do it once and do it right. That’s what we expect from our officials who have been engaged in planning this space for decades.”
— “Do it once and do it right with the Snowmass entrance: ‘We thrive when we plan in advance to do it once and do it right’.”
https://www.aspentimes.com/news/britta-gustafson-do-it-once-and-do-it-right-with-the-snowmass-entrance/
“For those of us who call this place home — and mean it — we take some degree of offense when others suggest that we are only a “resort.” We live for this valley, but also for each other. We want to cultivate businesses and raise our children here. We want to come together to celebrate things like a successful season’s end and also to support each other in times of need.”
— “Are we looping?” https://www.aspentimes.com/snowmass/britta-gustafson-are-we-looping/
Leaders should prioritize nature, small-town character
“We ought to continue promoting our wilderness connection and fostering the small-town atmosphere of boutique businesses and local restaurants rather than adding more glamorous offerings for an indulgent luxury lifestyle that I predict will trend out soon enough.
I was thrilled reading Aspen’s recently released Aspen Destination Management Plan. I may live in Snowmass, but I love Aspen just as much as any little sister who taunts the celebrity sibling in whose shadow she has grown up. I think it’s worth considering here as well: Addressing visitor pressure, enhancing the Aspen experience and preserving small-town character could all be applied just as well to our life-work balance here in Snowmass.”
— Tourism’s footprints https://www.aspentimes.com/snowmass/britta-gustafson-tourisms-footprints/
Here in Snowmass we have a micro opportunity to take pause and acknowledge everything that we add also takes something else away. In my opinion more sidewalks do not forge bonds.
In this town, it seems we have two divergent concepts that are continually bundled together, conveniently altering our emotional response to the phrase “connectivity.”
We use the word to evoke our desire to expand social perimeters while at the same time pushing forward the agendas to increase our physical access. And in some ways it feels manipulative to encourage connections, such as civic engagement and community relations, by advocating a need to literally build more physical pathways, bridges and roads.
But we are extremely limited and everything we add needs to be handled with an abundance of caution, compassion and integrity and should be done in a way so that our immediate needs and desires do not irreparably damage or destroy everything we love about this beautiful town and wilderness for generations to come in one big building binge.
— Where the sidewalk starts https://www.aspentimes.com/snowmass/britta-gustafson-where-the-sidewalk-starts/
And the rest is history
“It’s definitely moved me seeing that so many people feel such a connection to Snowmass,” Snowmass native Britta Gustafson said. “This has really expanded my understanding of how many people have a really deep foundation of who they have become in life based on their time spent here.” On the 50th Anniversary Gala
Daydreams on the wind
Every so often it’s worth a rising up of consciousness, way above it all, above the earth, above our jobs and obligations, our efforts and the world we’ve built, the events, the construction, the politics, the conflicts and, yes, even the fantasies to gain true perspective. Like the pulsing hot air balloon “burns,” sometimes we should breathe in and other times blow out in order to prevent becoming over inflated and flying too close to the sun.
It seems like we could all benefit from an occasional disconnect in order to truly appreciate the weight of our feet when we come back to earth. But it’s fun to remember, with the heart of a child, that anything can be possible.
Miss Connection
Community events have a ripple effect
Community begins, and grows, when nurtured by connecting people on the simple personal human scale, a few people at a time. Of course marketing our resort to visitors is economically essential; but it also now feels like most of the events we host seem to target dollars and are not focused on providing a sense of community connection.
We have a host of new neighbors who perhaps haven’t had the welcome that in the past they might have received in this small town. And for many of us, events centered on Snowmass Village residents might have a positive ripple effect. https://www.aspentimes.com/snowmass/britta-gustafson-miss-connection/
Where the sidewalk starts
Here in Snowmass we have a micro opportunity to take pause and acknowledge everything that we add also takes something else away.
In my opinion more sidewalks do not forge bonds.
In this town, it seems we have two divergent concepts that are continually bundled together, conveniently altering our emotional response to the phrase “connectivity.”
We use the word to evoke our desire to expand social perimeters while at the same time pushing forward the agendas to increase our physical access. And in some ways it feels manipulative to encourage connections, such as civic engagement and community relations, by advocating a need to literally build more physical pathways, bridges and roads.
But we are extremely limited and everything we add needs to be handled with an abundance of caution, compassion and integrity and should be done in a way so that our immediate needs and desires do not irreparably damage or destroy everything we love about this beautiful town and wilderness for generations to come in one big building binge.
https://www.aspentimes.com/snowmass/britta-gustafson-where-the-sidewalk-starts/
Those days of fun for fun’s sake: It’s OK to make fun a priority, even if we aren’t drawing a crowd or banking off of it.
Today’s prevailing culture often seems to look down on fun. We’re made to feel like productivity and financial gains reign supreme. Now our manicured variations of celebrations have lost much of the pointless goofiness that was once the Wintersköl parade, the canine fashion show, the Mad Hatter’s Ball.
In Snowmass, we took home the gold for the wildest Wintersköl event of them all: the Ski Splash. The phrase alone makes everyone who lived it, spectators and participants alike, smirk and light up with flashbacks of wild times, an almost-scandalous montage running through their minds.
The fun mentality was contagious, and everyone went with it. It kicked off the weekend and set the scene for a just-go-for-it attitude. That really carried us all through the remaining season.
People are drawn to fun, the genuine kind that you can’t contrive, plan, market or schedule. Aspen takes itself pretty seriously these days. It is fancy and groomed and would feel foolish to play the fool in front of such a fancy crowd. But here in Snowmass, we don’t have to follow that lead. We can still take a joke, so let’s pay homage to our roots and have fun — for fun’s sake.
https://www.aspentimes.com/snowmass/britta-gustafson-those-days-of-fun-for-funs-sake/
Think big, stay small: Development should not come at cost of rural character
“The best view comes from the hardest climb.”
In the midst of change, these grand vistas hold fast: Mt Daly, shrouded in mist on a bluebird day or backlit by an intense gradient of hot pink and burgundy hues, the early morning blue-gray shadows sculpting the landscape across a crystalline carpet of fresh white snow, and the unparalleled panorama of peaks that swaddle our valley.
So many of us live for that beauty. But even while nestled into this majestic landscape, we often find ourselves lost in a humanscape of our own contrived physical environment, enveloped by the impending structures surrounding us.
Focus turns to the build-out of man-made creations, to lit-up mega homes and traffic circles and of a towering effigy to indulgence and privilege. Over-development marches on, a new excess in which we can’t seem to avoid indulging despite our awareness of its addictive draw and more pressing realities staring us down.
https://www.aspentimes.com/snowmass/britta-gustafson-think-big-stay-small/
If it ain’t broke, don’t fix it
Colloquial phrases and popular American proverbs remind us of the common-thread that binds the cultural human experience. These antiquated sayings communicate those universal truths derived from experience, and they can certainly help get us through the day.
Because things are not always what they seem, there is a kind of comfort in hearing those well-known pithy expressions. After all, if every cloud has a silver lining, then all’s well that ends well, right? Despite the eye-roll-invoking cliches, there is a nugget of knowledge to be gleaned in phrases that seem to stand the test of time.
There are some expressions that I can take with a grain of salt. I’d rather not beat a dead horse or kill two birds with one stone, but if it’s been done, it’s been said, and when it comes to proverbial poetry, I figure if it’s going to rain then it may as well pour.
The proverbial idiom that I’m currently fixated on is one attributed to Burt Lance. The director of the office of management and budget under President Jimmy Carter was the first to notably speak the phrase, “If it ain’t broke, don’t fix it.” He explained, “That’s the trouble with government: Fixing things that aren’t broken and not fixing things that are broken.
The impulse to reinvent the wheel seems as alluring to our human instincts as flies are drawn to honey.
Still, I feel like it’s time to check that impulse. It seems there are enough examples right here in Snowmass of putting the cart before the horse, which can attest to the fact that the more something is fiddled with, the more likely that something will end up worse than how it began — especially when the motivation for meddling with elements that are already working is hubris or for a little one-upsmanship.
That said, I don’t understand the counterargument for building another roundabout at the intersection of Brush Creek and Owl Creek roads. If something is not functioning the way it should, then it is broken, and only then should you plan repairs or improvements. To alter a functioning process will either complicate the matter or cause potential failure. If you’re rushing home like a bat out of hell and the only thing between you and home sweet home is a stop sign, remember that what goes around comes around.
If it takes two to tango, then we should be set with our current roundabouts at the entryway to the village and the base of our new urban plaza. In between the two, I offer this adage: Variety is the spice of life. There is value in enjoying the rural experience that we still have as part of our entrance to town.
If the proposed roundabout at the fire station intersection is about being better safe than sorry, perhaps we should consider that concept in the broader context of the town’s character as a whole. Or we could just call a spade a spade, because if the intersection could be problematic, shouldn’t we cross that bridge when we get to it?
I’m pretty sure we have experienced what happens when we risk “fixing” something for marginally perceived gains.
Speaking of Base Village, we could let bygones be bygones, as we certainly learned that if you give developers an inch, they’ll take a mile. We are not yet out of the woods or Lost Forest on how current changes will impact our community. If something doesn’t need fixing, perhaps it is best used as a model to fix other things.
If our town wants to continue to put our money where its mouth is, I’d like to know they have remembered that there is more than one way to skin a cat, and that a penny saved is a penny earned.
Maybe our developers back Thomas Edison’s cliche, “I’ve failed 1,000 times, and succeeded once.” In this neck of the woods, we don’t have the real estate to play those stakes. I think to “maintain and preserve” should be front and center in our thinking about community management.
I suppose our planning department wants and needs to plan, and our town engineer wants and needs to engineer; just like our town manager wants and needs to manage his staff, somehow believing the job is to facilitate the staff’s plan to build and engineer. However, if necessity is the mother of all invention, why do we continue to look our gift horse in the mouth?
As election season approaches, please remember that actions speaks louder than words. With regard to the new comprehensive plan, perhaps it’s true that you can’t judge a book by its cover — or is it from cover to cover? I always mix that one up. Well done is better than well said.
If we are going to put all of our development eggs in one basket, we shouldn’t continue to count the chickens before they hatch.
As the early bird seeking the worm, I would rather not wake up one day to see that the urban sprawl of Base Village has finally crept down Brush Creek.
The realization that our unique mountain town’s character is at stake should be an onerous reminder that absence makes the heart grow fonder. Our visitors may tend to agree once we have killed our golden goose. We should keep in mind that there are plenty of other resort fish in the sea.
Finally, let’s recall that the grass isn’t always greener, and sometimes a bird in hand really is worth two in the bush.
In an effort not to burn my bridges, I admit I may be wrong, but then again, I wasn’t born yesterday.
https://www.aspentimes.com/snowmass/gustafson-if-it-aint-broke-dont-fix-it/